March 2020

Current situation The Honduran people and companies, at all levels, are affected daily by the consequences of the precarious energy situation in the country. Users are annoyed because of the high charges, while in the rural area and in the cities far from the marked line of development, it increases due to the blackouts those affected by the residents for hours and days with manifest frustration. Entrepreneurs also pay the bill at a high price, not only because of the high costs, but some must close their businesses due to losses because of the constant rationing, especially in the interior of the country where poverty and lack of employment are exacerbated. A nation in the dark will live forever in underdevelopment. Energy represents a source of economic growth, as recognized by the recent publication: "The Countries in Focus" of the International Monetary Fund, where the conditions are presented

GOOD AFTERNOON, AMIGOS TODOS,  MARCA PAÍS SOMOS TODOS,  LA SUMA DE NUESTRO TRABAJO, VALORES CIUDADANOS, SOLIDARIDAD Y ESFUERZOS DE SUPERACIÓN,  ES LO QUE FORJA NUESTRA IDENTIDAD COMO HONDUREÑOS,  ES LA MEDIDA NUESTROS SUEÑOS Y DE NUESTRO COMPROMISO LO QUE DETERMINA EL GRADO DESARROLLO QUE ESTA NACIÓN ALCANZARA.  FROYLAN TURCIOS, LO EXPRESO MUY BIEN EN SU POEMA LA ORACIÓN DEL HONDUREÑO:  “SIEMPRE TENDRÉ PRESENTE MI OBLIGACIÓN INELUDIBLE DE CONTRIBUIR A LA GLORIA DE HONDURAS”. MARCA PAÍS SOMOS TODOS,  LO QUE SIGNIFICA QUE TODOS TENEMOS UN DEBER DE APORTAR PARA A ESA GLORIA, TRABAJANDO POR MEJORAR LA COMPETITIVIDAD Y EL POSICIONAMIENTO DE HONDURAS.  HONDURAS ES UN PAÍS  QUE SE ENCAMINA AL DESARROLLO,  QUE DEBE REINVENTARSE  EN ESTE GRAN PROCESO DE CAMBIO  QUE JUNTOS, EN LA UNIDAD DEL TRABAJO Y DEL ESPIRITU ESTAMOS PROPICIANDO,  SOMOS NOSOTROS LOS QUE DEFINIMOS LA NUEVA  VISIÓN DE LA PROPIA ESENCIA,  DE COMO ESTADO Y NACIÓN QUEREMOS.  ESTA NUEVA VISIÓN  ES NUESTRA MARCA PAÍS  DE LA QUE HOY CELEBRAMOS SU PRIMER ANIVERSARIO.  LA IMAGEN DEL PAÍS

In my work as a marketer I have resorted to various ways of analyzing and facing marketing challenges, based on the knowledge of various authors such as Jerome McCarthy who in 1960 defined the concept of Marketing Mix in 4 elements: product, price, place and promotion. Also from Jack Trout or Al Ries who defined positioning as the construction of value in the mind from the product, among other authors that I cite in this article. And the idea of ​​this brief reflection and summary of concepts arises from a recruiting process that I was carrying out, where I interviewed more than ten people (ALL MARKETERS) and asked them the following question: How many P's do you know in Marketing? Some og the candidates did not even remember McCarthy's original 4 P's and the best-answers simply recited them robotically without integrating them into an argument that impressed

On many occasions we have heard the phrase "if it is not on the internet, it does not exist" and indeed, when looking for a product, service, business and others, we search on social networks, browsers and others about the brand or company. At the same time, we look for what other people say about the brand, we read reviews, we watch tutorial videos about the unboxing of the product and so on, and thus, we form our perception of the brand based on online communication. With the fact that consumers are mostly technological and do their research prior to making a purchase, companies have the opportunity to make their brand, product or service appear among consumers' options. Easy enough? It seems like something we can all do, however we miss many important points regarding buyers, and focus only on the point of view of