Public Relations in times of Coronavirus
At this time the world is facing a pandemic, the Covid-19 surprised humanity, taking away many lives, shook societies and companies, in the ignorance of not knowing which direction to take?, in order to save thousands of people. Likewise, this situation took any corporate communication strategy in crisis, marketing and social networks out of base. Months before this tragic global illness, we were located at the moment when social networks led brands, services and institutions to believe that they were self-sufficient in communicating and directly interacting with their audience. Faced with the unexpected measures that the States had to take, such as the complete paralysis of nations, millions of people are in isolation from their homes, anxious for the over-communication, loss of valid information, trying to find official sources. and reliable, returning again to some traditional media. For more than two decades the exercise, Public Relations has demonstrated
